|
Overview
What is Google AdSense?
Why the Price of Keywords Matter
How to Profit from TopPayingKeywords.com
Case Study
How TopPayingKeywords.com Develops our Database
What you Get from TopPayingKeywords.com
Sample Listings/Current Database
Overview
The
TopPayingKeywords database presents the keyword prices of the 400,000+
keywords that have search engine bid prices of $1 or more. By identifying the highest
paying keywords on the Internet,
the database allows website owners
to dramatically
improve earnings in Google’s AdSense™ program.
What is Google AdSense?
Google AdSense
delivers text and image ads that are targeted, on a page-by-page
basis, to the content on your website. Website owners simply copy
Google’s HTML code into their web pages, and then Google
automatically delivers ads based on the content of each page.
Whenever a website
visitor clicks on these ads, the advertiser pays Google, and Google
splits the revenue with the website owner.
Why the Price of Keywords
Matter
Google charges
advertisers on a price per click (PPC) basis. That is, advertisers
pay only when a user clicks on their advertisement. Advertisers bid
against each other to receive better placement in the results, and
the bidding price for each keyword differs.
For example, the
keyword ‘weather’ is only worth 5 cents or less to most advertisers,
while keywords such as ‘mortgage’ often yield $5 or more per click.
Since Google splits its advertising revenue with you on a
click-by-click basis, you obviously want the ads that Google
delivers to include the highest paying keywords.
How to Profit
from TopPayingKeywords.com
By optimizing the
text of your website to include high priced keywords, Google will
deliver ads based on these higher priced keywords, thus yielding you
significantly more revenue per click.
Specifically, by
understanding which keywords are the highest priced, you can
generate more revenues by:
-
Modifying the
text of existing web pages
-
Creating new web
pages for existing websites; and/or
-
Creating
completely new websites
One key to success
in the first and second bullets is finding correlations between your
existing content and new, higher-priced content. For instance, a
site about baby names (baby names is a $0.05 keyword) could include
content about life insurance (life insurance is a $6.00 keyword). In
this case, the correlation is that when parents have children, they
should make sure they have the best life insurance policy.
Case Study
The founders of
TopPayingKeywords.com operate a website that experiences a 1.5%
click through rate (1.5% of page viewers click on one of our Google
AdSense ads - this is the industry norm). However, our website has
an average price per click of up to $4, which is 10 to 20 times
the industry average, because we have optimized our site around
the top paying keywords. Our site routinely generates $1,000 to
$2,000 per day in revenues.
How
TopPayingKeywords.com Develops our Database
TopPayingKeywords.com spends hundreds of hours each month to
determine the highest paying keywords. First, we research the price
of the top 3,000,000 most heavily searched keywords and assess the
price of each. We then brainstorm other keywords that are similar to
the most expensive keywords on this list that may not be in the most heavily searched keyword list.
What you Get from
TopPayingKeywords.com
Our database is
available in Microsoft Excel format and includes more than 400,000
keywords on which advertisers currently bid $1 or more. For each keyword, we
include the average price of the number three paying ad on that
keyword in the major pay per placement search engines (e.g., Google,
Yahoo).
We include the
average price of the number three paying ad since this is most
representative of the real price of that keyword. This is because
advertisers only have to pay one cent above the next highest bid.
For instance if one advertiser bids $20 for a keyword and the second
highest bidding advertiser only bids 40 cents for that keyword, the
first advertiser only pays 41 cents per click. In addition,
sometimes the second advertiser bids $19.99, simply to force the
first advertiser to pay the full $20 per click. In such a case,
neither of these bids represent the true price of that keyword.
On the other hand,
the third highest bid is often the most stable, and in all cases,
the first and second bidders must pay at least as much as the third
priced bid. So, we include this price, even though it may be
slightly less than the price of the first two bidded keywords.
Sample Listings/Current
Database
The database includes
the keyword prices of the 400,000+
keywords that have search engine bid prices of $1 or more
on a major pay per placement search engine.
The database is
sorted both by price.
The following is a
sample of our database:
|
Keyword |
Price |
|
Plastic Stack Chair |
$1.99 |
|
Executive Air Charter |
$3.30 |
|
Lake Tahoe |
$1.25 |
|
Home Equity Loan Rates |
$3.77 |
|
Sewage Pumps |
$1.52 |
|
Anti Aging |
$4.12 |
The keyword pricing
of the current database is distributed as follows:
|
Keyword Price |
# Keywords |
|
$20.00 + |
128 |
|
$10.00 - $19.99 |
2,909 |
|
$5.00 - $9.99 |
20,426 |
|
$3.00 - $4.99 |
37,380 |
|
$2.00 - $2.99 |
62,787 |
|
$1.00 - $1.99 |
283,509 |
|
